Definition:
Export promotion are government policy measure which encourages export activities at all levels.
Export promotion starts with the production of the export product and ends with consumption of such product outside the country. It involves the following:
- Identification of the country’s export resources or potentials such as in agriculture.
- Exploitation of the export resource.
- Development of these export resources.
- Provision of infrastructure or facilities that aid production, exploitation and marketing of these export resources.
Objectives of export promotion in international marketing
The basic objectives of export promotion measure include:
- To promote the development of export related industries in Nigeria.
- To promote development and diversification of Nigeria export trade.
- To promote the implementation of export policy and programmes of Nigerian government.
4. To coordinate and monitor export production activities in Nigeria. - To collect and disseminate to local manufacturers any information on product available to export.
- To engage in export promotion service.
- To administer grant and other benefits related to export promotion and development.
- To maintain adequate and effective representation of other country.
- To provide technical assistance to local exporters
- To organize and plan the participation of Nigeria in international trade fairs and exhibition in other countries.
Example of Nigerian export product
Export from Nigerian could oil and non-oil produces. There are several items and produce that can be export. Some of include the following:
- Cassava flour
- Cotton
- Snail
- Ginger
- Pure honey
- Shrimps and prawns
- Sesame seed
- Leather and foot wear
- palm kernel oil
- Charcoal
- cashew nuts
- Cocoa butter
- Shea butter
- Chili pepper
- plantain
- Zobo leaf
- Garlic
- Rubber
- Coconuts
- kolanuts
- Timber (gmelina)
- Palm oil
- Ground nut
- Walnut.