INFORMATIVE ADVERTISING
Informative advertising is the delivery of advertising messages through mass media with the intent of informing a target market about the benefits offered by a new product or innovation.
COMPETITIVE ADVERTISING
What is competitive advertising?
Promotional technique in which an advertiser claims the superiority of its product over competing product(s) by direct or indirect comparison.
PERSUASIVE ADVERTISING
A type of product promotion that attempts to influence a consumer in favor of a purchasing particular good or service.
See also